“Going Mobile” – The act of modifying a website so that it displays in a format compatible for a smartphone or tablet; Adopting the use of a mobile device.
What we build is for community, and the community is online. If you are a physician, then it’s likely you are among those who do not spend hours a day on a smartphone. Still, if you’re not online and mobile, then you’re missing a great opportunity to connect with patients old and new.
Slightly more than two-thirds of American adults (68%) now own a smartphone. A majority (58%) of 50-64-year-olds own a smartphone. For tablet adoption, ownership is highest among the 30-49 group (57%), followed by the 18-29 bracket (50%). Pew Internet & American Life Project in a recent study [pdf].
It is an ongoing endeavor to remain useful and relevant to patients and their goals for health. A Web presence is best used when it works in support of your brick and mortar operation. An obvious first step is to “go mobile” so your patients and patients to-be can easily learn about you online!